Caribbean Business
6/30/2005
Vol: 33 / No. 25
Page: 26 Compraoalquila.com establishes
alliance with stateside Web portal
By: JOSE L. CARMONA Local real-estate Web portal www.compraoalquila.com
recently agreed with leading stateside commercial real-estate Web
portal www.cityfeet.com to include commercial listings from the
local website on the U.S. mainland counterpart for a fee, disclosed
Giancarlo González, Compraoalquila.com managing partner.
The agreement will allow local real-estate brokers with commercial
listings on Compraoalquila.com to advertise their properties on
www.cityfeet.com and related Web partners for an undisclosed fee.
Compraoalquila.com lists properties from large real-estate firms
such as Tiri and Coldwell Banker, as well as some 50 smaller real-estate
brokers on the island.
“For a ‘small’ extra fee, local residential real
estate brokers would be able to list their properties on the U.S.
website through our [Compraoalquila.com’s] easy-to-use system,”
González said.
He said Compraoalquila.com is now developing the necessary integrated
content management system, expected to be running in July.
Through a single account on Compraoalquila.com, the local website’s
clients would be able to manage and update their property listings
and display up to 25 photos of each property. The information would
also be presented in either Spanish or English, González
noted.
“With this system and just a click of a mouse, local real-estate
brokers will be able to select which commercial properties listed
in Compraoalquila.com they want to market stateside through Cityfeet.com,
the largest commercial real-estate network in the U.S.,” González
said. He added the U.S. Web portal receives more than 350,000 visitors,
over 4.5 million page views, and more than 1 million property searches,
and posts more than 250,000 properties each month.
The local commercial listings sent to Cityfeet.com will also show
up on Cityfeet.com’s partner websites, giving the selected
properties a solid, wide exposure, “a feature I believe will
produce a lot of [positive] results for local commercial brokers,
who have already shown a strong interest [in this marketing service],”
González maintained. He added Cityfeet.com partners include
such sites as Yahoo Real Estate and the online real estate sections
of the New York Times, Los Angeles Times, the Atlanta Journal Constitution,
Chicago Tribune, the Denver Post, the Dallas Morning News, and the
Boston Globe.
González said Compraoalquila.com also expects to sign a
similar agreement in the near future with the leading stateside
residential real-estate Web portal. Although he declined to name
the company, due to pending negotiations, he said the Web portal
in question receives nearly 700,000 visits from people looking for
homes each month. This additional online marketing service promises
to benefit large as well as small local real-estate brokers interested
in maximizing their residential listings, he said.
“We are going to promote a selection of local residential
listings that could be of interest to stateside residents, such
as villas, beach houses, and vacation apartments,” added the
local firm’s managing partner.
Compraoalquila.com customers include firms such as Tiri Real Estate,
Coldwell Banker, First Mortgage, R-G Mortgage, Realty One, Realty
Point, Call Coll Realty, Tierra del Sol, and Marianella Olivero
Real Estate. These companies currently have links to their websites
in Compraoalquila.com.
“Compraoalquila.com will have links in Cityfeet.com and in
the stateside residential Web portal, which will further improve
our ranking and that of our clients with the main search engines,
such as Google, Yahoo, and MSN,” González said.
González and partner Alberto Casas started Compraoalquila.com
in 2003. It currently displays more than 5,000 properties and receives
over 40,000 visitors each month.
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